APA (7th ed.) Citation

Fletcher, A. D., & Bowers, T. A. (1979). Fundamentals of advertising research. Grid Pub.

Chicago Style (17th ed.) Citation

Fletcher, Alan D., and Thomas A.;Fletcher Bowers. Fundamentals of Advertising Research. Grid Pub, 1979.

MLA (9th ed.) Citation

Fletcher, Alan D., and Thomas A.;Fletcher Bowers. Fundamentals of Advertising Research. Grid Pub, 1979.

Warning: These citations may not always be 100% accurate.