Fundamentals of advertising research
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| Главный автор: | |
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| Другие авторы: | |
| Формат: | |
| Язык: | неизвестный язык английский |
| Опубликовано: |
Grid Pub
1979
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| Предметы: | |
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| _version_ | 1830922124076777473 |
|---|---|
| author | Fletcher, Alan D |
| author2 | Bowers, Thomas A.;Fletcher, Alan D |
| author2_role | |
| author2_variant | t a a d b taad taadb |
| author_facet | Fletcher, Alan D Bowers, Thomas A.;Fletcher, Alan D |
| author_role | |
| author_sort | Fletcher, Alan D |
| author_variant | a d f ad adf |
| building | CSSSC Library |
| format | Book |
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| id | csssc.23543 |
| illustrated | Not Illustrated |
| institution | Centre for Studies in Social Sciences, Calcutta |
| language | Undetermined English |
| marc_error | [first_indexed]Unable to connect to VuFind database; Communications link failure
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| physical | 339 p 23.00 cm |
| publishDate | 1979 |
| publisher | Grid Pub |
| record_format | XML |
| spelling | Fletcher, Alan D Fundamentals of advertising research Alan D. Fletcher and Thomas A. Bowers Columbus (U.S.A.) Grid Pub 1979 339 p 23.00 cm Advertisement - Media - Research Methodology Bowers, Thomas A.;Fletcher, Alan D Thomas A. Bowers (jt. author) |
| spellingShingle | Fletcher, Alan D Fundamentals of advertising research Advertisement - Media - Research Methodology |
| title | Fundamentals of advertising research |
| title_auth | Fundamentals of advertising research |
| title_full | Fundamentals of advertising research Alan D. Fletcher and Thomas A. Bowers |
| title_fullStr | Fundamentals of advertising research Alan D. Fletcher and Thomas A. Bowers |
| title_full_unstemmed | Fundamentals of advertising research Alan D. Fletcher and Thomas A. Bowers |
| title_short | Fundamentals of advertising research |
| title_sort | fundamentals of advertising research |
| topic | Advertisement - Media - Research Methodology |
| topic_facet | Advertisement - Media - Research Methodology |
| work_keys_str_mv | AT fletcheraland fundamentalsofadvertisingresearch AT bowersthomasafletcheraland fundamentalsofadvertisingresearch |