Darwin's brands adapting for success
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| Язык: | неизвестный язык английский |
| Опубликовано: |
Sage Publications
2012
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| _version_ | 1830922566086164483 |
|---|---|
| author | Halve, Anand Bhaskar |
| author2 | Halve, Anand |
| author2_role | |
| author2_variant | a h ah |
| author_facet | Halve, Anand Bhaskar Halve, Anand |
| author_role | |
| author_sort | Halve, Anand Bhaskar |
| author_variant | a b h ab abh |
| building | CSSSC Library |
| contents | Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : wher |
| format | Book |
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| id | csssc.24682 |
| illustrated | Not Illustrated |
| institution | Centre for Studies in Social Sciences, Calcutta |
| isbn | 9.7881321072e+012 |
| language | Undetermined English |
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| physical | 168 p 23.00 cm |
| publishDate | 2012 |
| publisher | Sage Publications |
| record_format | XML |
| spelling | Halve, Anand Bhaskar, 4056 Darwin's brands adapting for success Anand Halve New Delhi Sage Publications 2012 168 p 23.00 cm INR 395.00 Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : wher Brand name products --India 4057 Branding --Marketing --India 4058 Consumers' preferences --India 4059 India --Economic conditions --1991- 4060 Halve, Anand 4061 |
| spellingShingle | Halve, Anand Bhaskar Darwin's brands adapting for success Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : wher Brand name products --India 4057 Branding --Marketing --India 4058 Consumers' preferences --India 4059 India --Economic conditions --1991- 4060 |
| title | Darwin's brands adapting for success |
| title_auth | Darwin's brands adapting for success |
| title_full | Darwin's brands adapting for success Anand Halve |
| title_fullStr | Darwin's brands adapting for success Anand Halve |
| title_full_unstemmed | Darwin's brands adapting for success Anand Halve |
| title_short | Darwin's brands |
| title_sort | darwin s brands adapting for success |
| title_sub | adapting for success |
| topic | Brand name products --India 4057 Branding --Marketing --India 4058 Consumers' preferences --India 4059 India --Economic conditions --1991- 4060 |
| topic_facet | Brand name products --India Branding --Marketing --India Consumers' preferences --India India --Economic conditions --1991- |
| work_keys_str_mv | AT halveanandbhaskar darwinsbrandsadaptingforsuccess AT halveanand darwinsbrandsadaptingforsuccess |