As China goes, so goes the world : how Chinese consumers are transforming everything /

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Bibliographic Details
Main Author: Gerth, Karl, 1966-
Format: Book
Language:English
Published: Hill and Wang, 2010
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Table of Contents:
  • No going back? -- Who gets what? -- Made in Taiwan -- Standardizing abundance -- Branding consumer consciousness -- Living in a world of fakes -- Extreme markets -- Environmental implications.