Transnational media and contoured markets redefining Asian television and advertising
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | Undetermined English |
| Published: |
Sage Publications
2006
|
| Subjects: | |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Table of Contents:
- Emergence and divergence -- Crowded skies, divided pie -- Understanding media impact -- Synergy or autonomy -- Public versus private domains -- Mediating globalisation -- Media and communications -- Marketing and advertising -- Cloning StarTV -- Hybridisi