Darwin's brands adapting for success
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| Format: | Book |
| Language: | Undetermined English |
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Sage Publications
2012
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Table of Contents:
- Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury's dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : wher